Who Are We
Satyam General Trading
Headquartered in Dubai, one of the world’s most vibrant and business-friendly cities connecting the East and the West, Satyam General Trading Co. LLC (SGTCO) is a diversified trading and global distribution company.
Established in 2006, SGTCO is actively engaged in the marketing, sales, and distribution of fast-moving consumer goods (FMCG), along with domestic batteries, steel doors, windows, and construction materials. Our strong regional presence and market expertise enable us to serve a wide spectrum of customers across the Middle East and beyond.
Strategic Associations
We are proud to announce our association with LAVA Batteries from the house of Eveready Industries, India.
We also represent Ahlada Engineering, recognized as industry leaders in their respective domains, offering high-quality engineering and building solutions.
In addition, the company has been involved in renewable energy solutions, including Bio-Diesel and Solar Energy, reflecting our commitment to sustainable and future-ready business practices.
Our highly-qualified specialists
Venkatesh Mahadevan
Key Promoter – Consumer Brands
A pioneer in international brand building, Venkatesh Mahadevan has played a key role in promoting consumer brands across the Middle East and Africa. As part of the first international executive team at Godrej Consumer Products, he contributed to repositioning the iconic Cinthol brand for global markets.
His passion lies in identifying new product opportunities and successfully launching them across diverse territories.
Baskaran Subramanyam
Group Managing Director & Chief Operating Officer
An engineer with 40+ years of professional experience, including 35 years across the GCC and Middle East, Baskaran Subramanyam has extensive expertise in:
- HV cables & specialized engineering products
- Contract marketing
- Turnkey project management
- Utility-sector engineering services
His leadership ensures strong operational governance and strategic execution across all verticals.
